Where's the Moolah ?

As an entrepreneur or a business head, are you concerned about how to be more profitable and what to do to earn more bucks. Worry no more! Where’s the Moolah? shares easy and simple, byte-sized actionable pointers that help you discover the hidden treasures in your business, which will enable you to grow your profits and manage your cash flow better. This book tells you how to pivot for high financial performance, and how the different functions of a business can contribute to the overall financial growth. Your takeaways are in the form of how you can capitalize on the various aspects of the business for enhancing financial growth, maximizing efficiencies, dos and don’ts from real-life examples, scorecards and food for thought. So, get enriched from the wisdom of successful business leaders on factors that can contribute to better profitability.

About the Book
Book Reviews
Sangeeta combines her passion for the subject with the experience that she has gained from several years as a finance professional and a business coach. She starts by taking a holistic view of business, then breaks it down into discreet, functional elements, and goes on to examine how each one of them can contribute to the success of the enterprise.<br /> This book “Where’s The Moolah?” provokes its readers to think and introspect, emphasises the need for them to then commit themselves to difficult decisions, and highlights the importance of being able to carry their teams along with them on this journey. It is a must-read for business heads and entrepreneurs seeking to maximize the full potential of their ventures.<br />
R Ramaraj, Co-Founder Sify Technologies Ltd.
Being a Sales & Marketing professional, this book has kindled my thoughts on how the Sales & Marketing functions contribute to the financial growth of a business. The action plan provided at the end of the chapters is a good way to navigate the business in the desired path. “Where’s the Moolah?” is a must read for business folks.<br />
Although the book is titled “Where’s the Moolah?”, it is not a book that covers just money matters. After all, “money”, is the output of the business that gets many of the fundamentals right. In that context this book covers many of the “1st principle thinking” for running a business effectively and efficiently as a profitable venture. Topics like Pricing strategy, Forest Principle and Business Karma are examples of what I am referring to which are rarely covered in other books of this genre. I encourage young entrepreneurs and business leaders to read this book and benefit from the wealth of knowledge that is being shared in this book.<br />
Suresh Sambandam, CEO Kissflow
“With the book “Where’s the Money?” Sangeeta has written a very practical guide for business leaders. She asks and helps answer the key questions facing businesses today while weaving in the importance of closely connecting finance with the corporate mission. This book is a great read for entrepreneurs and business chiefs.”<br />
Steve Rosvold Founder, CFO.University, USA
Sangeeta Shankaran Sumesh’s book on “Where’s The Moolah?” is a very comprehensive work that looks at managing any organization competently to achieve its goals. While money may not be the ultimate goal of all organizations, every organization’s effectiveness can be measured with this single most important indicator. Sangeeta has dealt with this important indicator of organizational effectiveness using a multidimensional model that deals with people, customers, markets, suppliers, technology, strategy and most importantly finance. The book is a great workbook for entrepreneurs, professional managers of all disciplines. It is filled with case studies and illustrative examples.<br />
Dr TV Rao Former Professor at IIM Ahmedabad & Chairman TVRLS
“Where’s the Moolah?” is one of the first books to guide entrepreneurs through a full life cycle of establishing a profitable business. If you care deeply about growing your business financially, this book is a “must-read” since each chapter reinforces successful money management. The author has unpacked decades of experience in financial management throughout the book.<br />
Ram Nagappan, Co-Founder, American Tamil Entrepreneurs Association (ATEA) USA. CIO, Bank of New York Mellon | Pershing
“Where is the Money?” is a very practical guide to not just making money, but to do so effectively, ethically and efficiently.<br />
Srividya Gopal Managing Director, Duff & Phelps, Singapore
The biggest challenge for the entrepreneurs today is effective financial management. Books that teach the art of finance offer a great way of learning. Ms. Sangeeta Sumesh in her book “Where’s the Moolah?”, has distilled the essence of the matter, and explained in clear and simple English, offering a vast array of advice on how entrepreneurs can tilt the odds in their favour.<br />
Neethi Mohan Chairman, Young Entrepreneurs School
Sangeeta’s book “Where’s the Moolah?” is a must read for entrepreneurs, start-ups & business leaders. What I find really valuable in the book is the focus on the principles-based approach combined with the right tools to actually implement. Any serious leader who wants to establish a sound business on solid principles must have this book in his go-to collection of books.<br />
Jayanthra Jayachandran Director, Entrepreneurs Organisation, South Asia
<br /> In the current climate of fast-paced, volatile and profit-driven business ecosystems across the world, Sangeeta’s book – “Where’s the Moolah?” – captures the fine prints of managing money and bringing to life its productive use.</p> <p>The way the book captures the nuances of money management, profitability and economic productivity in a very clear and simple manner is commendable. Sangeeta through her work has nicely showcased the various critical phases in a business, with real life leaders sharing their thoughts on addressing the same.<br />
RaviChandran Purushothaman President Danfoss India